DMNews Clips

Role: Managing Editor/Special Projects

Website (Note – DMN changed ownership after 2020)

Full collection of bylined articles

About: DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, our readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including the innovative use of data, strategy, and technology across all marketing channels.

ebooks (PDFs available upon request)

• The Definitive Guide To GDPR
• Intent Marketing Road Trip: Mapping The Customer Journey
• The Rise of Intent Marketing: Best Practices For Data And Personalization
• 2018 Content Fitness Report
• How to Enrich Your Data to Win and Grow Customers
• The Evolution of Email: Marketing In A Data-Driven World

Print Editions

• Oct 2018 – When Data Gets Personal
• June 2018 – The Customer Experience Edition
• March 2018 – The Age Of Real-Time Retail

Featured Articles:

Oct. 2018

•  Gartner: 7 Buyer Enablement Tips For B2B Sales & Marketing Teams
• Gartner: ‘Buyer Enablement’ And The B2B Marketing Journey
• Study: What Does It Take To Earn Consumer Trust?
• Handwritten Notes, And Direct Mail’s Role In ABM Strategy

Sept. 2018

• 3 Data-Driven Strategies To Improve Customer Experience
• ‘Using AI For Good:’ Accelerating Humanity Through Analytics
• Optimizing Retail Offers At Point-Of-Sale: Understanding Consumer Intent
• Nike Chooses Kaepernick For ‘Just Do It’ Campaign, With Some Controversy

August 2018

• On The Front Lines: Building A Brand With In-Store Employees
• Mobile Wallet Vs. In-App Payment: Benefits And Boosting Customer Loyalty
• ABM Authenticity: Creating Genuine Marketing Moments
• Spartan Race Gets Competitive On Customer Acquisition

July 2018

• How Brands Like Levi’s, Away, And Ulta Are Embracing Retail Disruption
• How Verizon’s Top Retailer Taps Smart Content For CX Success
• Ditch The Slides, And Other Ways To Make Marketing Meetings More Effective
• Using Emoji In Mobile Messaging Campaigns: 3 Quick Tips From Marketing Leaders
  

May 2018

• Purple Mattress Doesn’t Sleep On Video Marketing
• FlowState Marketing: How A Retail Startup Built A Brand Agency
• How One Outdoor E-Tailer Is Making Waves With UGC

April 2018

• Inside Baseball: 5 Ways MLB Uses Tech For Fan Experience
• At Teleflora, AI Helps Tell The Flowers From The Weeds

March 2018

• Do Chatbots And Humans Work Better Together?
• Shoptalk 2018: Debunking Retail’s ‘New Normal’
• LinkedIn Advertising: A Breakdown For B2B Marketers

February 2018

• This Marketing Agency’s Also A Brewery, And It Helps Their Brand Mission
• Charity: Water Taps Exclusive Content For New Revenue Stream
• DonorsChoose.org: Turning Transactions Into Email Celebrations
• How Mattress Mack Uses AI To Power His Furniture Empire

January 2018

• Cookies And Consent: How GDPR Impacts Online Tracking
• GDPR And Children’s Data: What Brands Need To Know
• Customer Success: ABM’s Secret Sales-Marketing Alignment Weapon
• NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

December 2017

• Holding Influencers Accountable: Using Big Data To Improve ROI