Capgemini
Role: Content Strategy Lead
Responsibilities
- Lead a team of content writers, copyeditors and freelancers for Capgemini Americas
- Work closely with industry marketing, internal comms, PR, events, partner marketing, and campaigns teams on content strategy, content development, content optimization, SEO, and project management/delivery
- Work closely with global and Group marketing teams to align on content initiatives and planning
- Standardize and implement editorial best practices
- Concept, write, edit and produce thought leadership and campaign content, including: whitepapers, blogs, video scripts, infographics, landing pages, nurture emails, digital ads, social ads, e-books, events campaigns and interactives
Featured clips
Microsites
- Accelerating operational efficiency in oil and gas
- Decarbonization: Shaping a sustainable future in oil and gas
- Intelligent transformation in oil and gas
- Power the next generation of groceries | capgemini.com
Interactive infographics
Articles
- SEC climate disclosure rule: Developing a data-driven emissions strategy
- Future of the semiconductor industry: Key trends, tech, and strategies
- 6 tips for choosing the right managed services partner
Thought leadership videos
Amy Schaal 